Brooklyn United has a six-year partnership with Alloy Development, helping the real estate firm better market its properties and engage buyers. We recently completed a redesign of Alloy's own website, working to convey the companies highly unique approach to development.
We collaborated closely with Alloy’s team, who had a firm point of view on their design sensibility. Knowing this, we made sure to develop a solid base of understanding with Alloy regarding the aesthetic for the site. Yes, we made mood boards. But our team also visited their real estate properties and hosted collaborative workshops with the Alloy team on typography, navigation styles, color and more. On the site, users' navigation drives a dynamic photographic shifting from development to development. We also wanted to feature Alloy's committed team to humanize the firm to prospective clients and potential future hires.
We set out to design a website that was more mature, more accomplished, and more reflective of Alloy’s current active role in the development community. The result is a clean, unadorned design that keeps the focus on Alloy’s projects. At first, the homepage appears to be a simple index of projects, but on hover, a full-bleed image takes over the screen and immerses the visitor in the architecture. Throughout the design we kept this idea of a “reveal” in mind: revealing the architecture, revealing the design thinking that went into the buildings, and revealing the communities in which Alloy works.